The Value of Editing for Business and Web Content

 In Editing, Web Content

The credibility of your organization and its online content is undermined by factual errors, typos, awkward phrasing, and/or problems with clarity and consistency. Research shows that edited web pages have ~30% better engagement.

A professional editor brings the following value to your business:

✔ Today’s readers are media-savvy, time-efficient audiences.

✔ They skim content on mobile devices in search of the answers they need.

✔ Online readers can share your content via social media and talk about you publicly, recommending your services or disapproving of them.

✔ Consumers are wary of spam, fraud, or phishing; a spelling error can be a deciding factor.

✔ An editor helps you get to the point; as a result, your readers act on your content.

✔ Headlines and subheads are the focus of attention, a powerful call to action, and SEO spots.

✔ An editor can help you hone the content structure and make your content competitive.

✔ Clear and engaging content converts your readers into loyal customers.

 

About the author:

Tanya Mykhaylychenko is a professional resume writer with a background in content writing, university teaching, and IT staffing. She is a member of Editors Canada and Career Professionals of Canada. For more information, please visit https://tm-editorial.com/about/ or contact her at tetyanam@gmail.com to schedule a free introductory consultation.

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