The Value of Editing for Business and Web Content
The credibility of your organization and its online content is undermined by factual errors, typos, awkward phrasing, and/or problems with clarity and consistency. Research shows that edited web pages have ~30% better engagement.
A professional editor brings the following value to your business:
✔ Today’s readers are media-savvy, time-efficient audiences.
✔ They skim content on mobile devices in search of the answers they need.
✔ Online readers can share your content via social media and talk about you publicly, recommending your services or disapproving of them.
✔ Consumers are wary of spam, fraud, or phishing; a spelling error can be a deciding factor.
✔ An editor helps you get to the point; as a result, your readers act on your content.
✔ Headlines and subheads are the focus of attention, a powerful call to action, and SEO spots.
✔ An editor can help you hone the content structure and make your content competitive.
✔ Clear and engaging content converts your readers into loyal customers.
About the author:
Tanya Mykhaylychenko is a professional resume writer with a background in content writing, university teaching, and IT staffing. She is a member of Editors Canada and Career Professionals of Canada. For more information, please visit https://tm-editorial.com/about/.