Consultants use a variety of tools and platforms to find new clients. Diversifying your marketing channels and approaches is crucial. As a consultant or a freelancer, you likely use a website, a resume (or several versions of it), cover letters, cold emails, tests, samples, online directory listings, your LinkedIn profile, and promotional flyers or brochures.

All of these tools are important and should be chosen carefully for a specific audience. In this blog post, I wanted to look into the structure of a flyer. A client looking for a short-term project/service may be more interested in a one-page flyer drafted for that specific service rather than your traditional resume.

My approach to drafting my flyers was to highlight the top questions my clients ask:

Do I need service XYZ?

What is the process like?

How do I get started?

What are the costs?

What add-on services do you offer?

How do I contact you?

For editing, these questions can look like this:

What type of editing do you do?

What are your credentials in this field?

How do I get started?

What are the costs?

How do I contact you?

 

An effective flyer is 1-2 pages long, has pertinent visuals (clickable images of book covers to illustrate your past work or logos of companies you have worked for), and provides action items for your client to contact you and send you the information you need to provide an estimate.

The purpose of the flyer is two-fold: to inform your clients (save them time) and encourage them to reach out to you with the information you need to start their project (save you time). It’s easily shareable and visually engaging, making it a pleasant read, as opposed to a lengthy email or a traditional resume, none of which provides 100% of answers about a particular service.

Resources for freelancers:

Job Application Process for Freelancers (Editors Canada blog)
Job Search and Application Strategy for Freelancers (ACES blog)
Conferences for Writing, Editing, and Publishing Professionals
Summing up 10 Years of Full-Time Freelancing
Top Challenges Freelancers Face & How to Address Them

About the author:

Tanya Mykhaylychenko is a professional resume writer with a background in content writing and university teaching. She is a member of Career Professionals of Canada. For more information, please visit https://tm-editorial.com/about/.